Jul 30, 2022
In General Discussions
In 2019, Kuaishou, known as a "slow company", began to speed up and run wildly. From the K3 campaign that sprinted 300 million DAU to the rising revenue target, all of them are declaring the pressure of Kuaishou. There is a saying: "Born in Laxin, die in preservation." The growth dividend of short videos is coming to an end, and the moment it hits the ceiling, it is the clarion call of the stock war. Whoever has more DAUs will have the initiative in the war. Tencent, which missed the short video outlet, has more than ten self-developed short video applications. However, even the micro-vision, which is devoted to betting, feels a little rushed, and can only follow Douyin and Kuaishou far behind to eat ashes. What's more, Zhang Yiming's ByteDance is not only consolidating his moat with products such as Toutiao and Douyin, but also constantly "teasing" . Tencent with social products phone number list such as Duoshan and Feichao. How can Tencent endure? So, "rumor" and "story" took the stage together. 1. Kuaishou nuclear submarine and byte aircraft carrier battle group Kuaishou, who benefited from the traffic sinking bonus, has achieved rapid company growth without fighting any hard battles in the past few years, thus developing a corporate culture of "slow company". Even for a long time, the Kuaishou App was everything for Kuaishou, and it was not until Douyin’s counterattack in 2018 that Kuaishou woke up like a dream. The biggest impact of a single product is that the source of the traffic pool is single, one loss will be lost, and all games will be lost. In order to seek to break the game, Kuaishou has begun to strengthen the creation of product matrix. In order to maintain the power of the killer, Kuaishou has expanded the. Kuaishou content ecology on the premise of serving the main products, from Kuaiying, Yitian Camera and other video images and other content production tools, to Aidou Landlord, Kuaishou Dianwan and other game fields. Products are constantly supplementing the combat effectiveness of the Kuaishou App itself. Kuaishou, like a nuclear submarine with excellent performance, has been equipped with a super-strong radar and missile guidance system. As the saying goes, as long as you have a thousand ideas, I have a nuclear bomb, which is very domineering.Of course, Kuaishou also tried some innovative products, such as: Huantuo, Xifan, Xiaofan video, Hameng video, etc., looking for new opportunities for Kuaishou in various vertical groups, but the effect is still small.